After studying AI strategy in business at MIT and reflecting on my next steps, I found myself returning to old hobbies—like making some truly terrible amateur music mixes. Despite my lack of skill, I still enjoy it. In getting creative again, something clicked: I started noticing the patterns—the rhythm, the flow, the instinct to listen, layer, pause, and build.
It turns out AI, music, and innovation have more in common than I thought. They all require creativity, innovation, and flow. That realisation was the remix my life needed!
Since making this decision, I’ve been working on how to bring my experience and knowledge together to deliver services that are innovative, ethical, and—most importantly—impactful, especially as I return to the sector that inspires me most.
Like a perfectly balanced track, it’s about timing, collaboration, and knowing when to drop the beat—or when to skip the track.
My mission is simple
To help social good and nonprofit organisations find their rhythm with AI—empowering the humans doing the work behind the scenes, not replacing them. AI should always amplify what makes people’s work meaningful by streamlining processes and automating tasks, not substituting jobs.
The rapid growth of AI, especially in the last five years, has been a whirlwind. But we still need to be realistic and understand its limitation s – and the potential impact of AI for good.
I’m excited about the future and the opportunities AI brings to solving the world’s biggest challenges.
Trends and opportunties
After working in the tech-for-good space and staying close to sector trends, I’ve seen and learned a lot about the challenges nonprofits are facing. And it’s not just nonprofits—95% of GenAI projects have failed since the initial boom five years ago.
In Europe, AI adoption is lower than you might expect: Only 13.5% of EU enterprises use AI. Despite ambitious targets (75% adoption by 2030), uptake remains limited. This gap highlights the need for accessible, values-aligned AI services that meet organisations where they are.
Source: EU Court of Auditors Special Report 08/2024
So you’re probably asking, how can I help?
A Strategic Soundcheck
The first step is a conversation to understand your goals, KPIs, and objectives. Sometimes, that’s all you need—to get some ideas and evaluate your options. But once I understand your mission, I’ll conduct a deep-dive analysis of your digital presence, storytelling, and workflow—and, most importantly, how you can use AI to reach your goals and deliver impact.
We start with your goals and map out realistic timelines and KPIs to help you achieve them—turning data into a roadmap that moves in sync with your mission.
My background is in marketing, communications, and creativity, and as a long-time fan of tech for good, I’m bringing it all together to deliver an ethical, human-first approach in everything I do.
Ethical AI is where I feel most hopeful for the future, especially when I see it in practice. That’s where I believe the biggest opportunity for our future lies.
Where we are now
Implementation is lagging. The EU has strong frameworks for trustworthy AI, but actual deployment of fairness, transparency, and accountability mechanisms is inconsistent. The opportunity for my clients and myself is that purpose-powered humans and ethical use of tech come as standard. The EU AI Act is a massive step forward and should be seen as an opportunity, even if it’s a challenge at first.
Ethical and engaging collaborations
Every organisation has a different rhythm—so I designed my services to meet you where you are in your journey. For most, that’s ground zero, as GenAI enters the workplace alongside new laws, regulations, and guidelines. With greater opportunity comes greater risk.
Digital engagement & brand amplification
From creative campaigns to ethical AI storytelling, I help shape marketing and engagement programmes that connect emotionally and drive action.
Think of it as tuning your message to reach the right audience—with the right frequency.
Long term projects and partnerships
For organisations ready to take the next step or try something new, I collaborate on AI projects, process mapping, and user experience improvements. We start small and build ethical, compliant workflows—keeping the human touch at the centre of your technology stack.
Lets build impactful tools and resources together
I also looking to work with developers, creatives, and mission-driven teams to co-create new tools and AI experiences designed for social good.
Whether it’s an internal initiative or something you want to bring to market or use internally with your teams, I believe innovation happens best when collaboration is at the heart.
If you have an idea you want to explore, I’m open to building something impactful together—and expanding on some of my own foundations.
Building trust through transparency and accountability is essential to foster confidence in AI.
Together, we can build apps and tools that evolve with your goals—and keep the human touch at the centre of your technology stack.
The Next Track
This site marks the next track in my journey—a place where purpose-driven innovation, human-centred design, and creative energy all play in sync.
Welcome to Purpose Powered AI—where technology meets humanity in perfect flow.
Get in touch. Let’s build something worth listening to.
